Native American Campaign
LERIS Media designed the Epilepsy Foundation’s first campaign targeted toward the Native American community. It spoke to Native Americans in both English and Tribal languages throughout the southwest and great plains of America. The images were Native American and, most importantly, the media outlets were Native American. The total Views of the campaign through print newspaper Ads and articles; radio, PSA’s, digital news and social media was 1,665,000.
Hispanic Heritage Month Campaign
Disease is a topic of conversation that is often avoided by minority communities. Getting health prevention messages past the walls of stigma, take an extra effort. LERIS Media has used multiple Hispanic media platforms to disseminate health messaging to Hispanic communities. We have used Hispanic newspapers, radio, podcasts, Facebook Lives, and social media campaigns to bring messages written in both Spanish and English to a viewership of 69,717,295.
LERIS Media has implemented health prevention campaigns in African American communities in in all four corners of the nation. We were also thrilled to negotiate an excellent multi-media package with Essence Magazine that included: an article, “Making A Difference”, print ad, digital ads and social media participation by Essence Magazine to provide national dissemination of epilepsy awareness information.
Approximately 392,000 Korean Americans were reached through the publication of a seizure first aid poster and COVID-19 article in The Korea Times. Regions of reach included New York, D.C., Chicago, Seattle, and Hawaii. Both the article and Ad were translated to Korean to reach those who had never previously had access to this information!
LGB Productions devised the strategy and implementation of a National Walk to School Day (WTSD) Campaign to promote physical activity in alignment with the CDC’s Healthy People 2020. The campaign included: WTSD Twitter Chat; webinars, print ads, press releases and radio interviews resulting in media coverage reaching 27 million views on television, radio, news websites, and social media.
SUSTAINED ORGANIC SOCIAL MEDIA GROWTH
LGB Production’s social media strategy for the Directors of Health Promotion and Education produced significant growth on all platforms. LGB Productions was not only able significantly enlarge DHPE’s reach but also consistently keep its audience engaged as well. The result was magnificent social media growth on all platforms within 18 months:
- 70% Growth on Facebook;
- 77% Growth on Twitter
- 700% Growth on the new Instagram account that we created for them!
Video PSA’s Get the Message Out
Under DHPE’s participation in the CDC’s Partnering4Health project, Leris Media scripted and directed three #Choose2BHealthy video public service announcements (PSAs) about the WIC’s Farmers’ Market Nutrition Program featuring Crescent City WIC Services. These PSAs highlight how Farmers’ Markets provide fresh fruits and vegetables resources for mothers of young children; stimulate local economies through retail revenue; and support local communities by fostering community partnerships and clinical linkages.
Leris Media then conducted a national press and social media campaign that reached 190 media outlets. The PSA’s were placed on television stations throughout the state of Louisiana. Confirmed, actual impressions exceed 22,025,000. These videos are evergreen and available for public distribution.
Eat Right – Long Life #Choose2BHealthy PSA
WIC Farmers Market Coupons #Choose2BHealthy PSA
Let’s Get Started
LERIS Media is a Marketing & Public Relations Production Firm that specializes in brand promotion through media campaigns, social media and community outreach. We design and implement your marketing strategies to deliver increased public awareness and the accomplishment of your sales goals.